eBay Inc. (EBAY) is trading up at $121.32 (+0.70%) on NYSE/NASDAQ, as of the latest quote. It is a S&P 500 constituent in the Consumer Discretionary sector.
Current price targets from 3 firms average $113, median $132, ranging from $75 to $133 — the average is 7% below the current $121. Each is tracked to its date and scored the same way a member's call is.
Targets published by research firms, extracted from the news, checked against independent reporting, and linked to their source. Where a firm did not state a horizon the target is tracked as 12 months, the industry convention; the rows where the firm set its own horizon are marked. Reported here as facts about what was published — not recommendations from Dalsna Finance, and no firm listed is affiliated with this site.
| FY2016Dec 2016 | FY2017Dec 2017 | FY2018Dec 2018 | FY2019Dec 2019 | FY2020Dec 2020 | FY2021Dec 2021 | FY2022Dec 2022 | FY2023Dec 2023 | FY2024Dec 2024 | FY2025Dec 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | $9.30B | $9.93B | $8.65B | $7.43B | $8.89B | $10.4B | $9.79B | $10.1B | $10.3B | $11.1B |
| Growth (year over year) | +8.2% | +6.8% | −12.9% | −14.1% | +19.7% | +17.2% | −6.0% | +3.2% | +1.7% | +7.9% |
| Gross profit | $7.29B | $7.71B | $6.63B | $5.84B | $7.10B | $7.77B | $7.12B | $7.28B | $7.40B | $7.93B |
| Gross margin | 78.4% | 77.6% | 76.6% | 78.7% | 79.8% | 74.6% | 72.6% | 72.0% | 72.0% | 71.5% |
| Operating income | $2.33B | $2.26B | $1.75B | $1.77B | $2.64B | $2.92B | $2.35B | $1.94B | $2.32B | $2.28B |
| Operating margin | 25.0% | 22.8% | 20.3% | 23.8% | 29.6% | 28.1% | 24.0% | 19.2% | 22.5% | 20.5% |
| Net income | $7.27B | −$1.02B | $2.53B | $1.79B | $5.67B | $13.6B | −$1.27B | $2.77B | $1.98B | $2.03B |
| Net margin | 78.1% | −10.2% | 29.2% | 24.0% | 63.7% | 130.6% | −13.0% | 27.4% | 19.2% | 18.3% |
| EPS (diluted) | $6.35 | −$0.95 | $2.55 | $2.09 | $7.89 | $20.54 | −$2.27 | $5.19 | $3.94 | $4.34 |
| Balance sheet | ||||||||||
| Cash and equivalents | $1.82B | $2.12B | $2.20B | $901.0M | $1.10B | $1.38B | $2.15B | $1.99B | $2.43B | $1.87B |
| Total assets | $23.8B | $26.0B | $22.8B | $18.2B | $19.3B | $26.6B | $20.9B | $21.6B | $19.4B | $17.4B |
| Total liabilities | $13.3B | $17.9B | $16.5B | $15.3B | $15.7B | $16.8B | $15.7B | $15.2B | $14.2B | $13.0B |
| Long-term debt | $7.51B | $9.23B | $7.68B | $6.74B | $7.74B | $7.73B | $7.72B | $6.97B | $5.75B | $6.00B |
| Shareholders' equity | $10.5B | $8.05B | $6.28B | $2.87B | $3.56B | $9.78B | $5.15B | $6.40B | $5.16B | $4.48B |
| Cash flow | ||||||||||
| Operating cash flow | $2.83B | $3.15B | $2.66B | $3.11B | $2.42B | $2.66B | $2.25B | $2.43B | $2.41B | $1.96B |
| Capital expenditure | $626.0M | $666.0M | $623.0M | $508.0M | $463.0M | $444.0M | $449.0M | $456.0M | $458.0M | $525.0M |
| Free cash flow | $2.20B | $2.48B | $2.04B | $2.61B | $1.96B | $2.21B | $1.80B | $1.97B | $1.96B | $1.43B |
| Dividends paid | — | $0 | $0 | $473.0M | $447.0M | $466.0M | $489.0M | $528.0M | $533.0M | $531.0M |
| Share buybacks | $2.94B | $2.75B | $4.50B | $4.97B | $5.14B | $7.05B | $3.14B | $1.40B | $3.15B | $2.50B |
| Q3 FY24Sep 2024 | Q4 FY24†Dec 2024 | Q1 FY25Mar 2025 | Q2 FY25Jun 2025 | Q3 FY25Sep 2025 | Q4 FY25†Dec 2025 | Q1 FY26Mar 2026 | Q2 FY26Jun 2026 | |
|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||
| Revenue | $2.58B | $2.58B | $2.58B | $2.73B | $2.82B | $2.96B | $3.09B | $3.13B |
| Growth (year over year) | +3.0% | +0.7% | +1.1% | +6.1% | +9.5% | +15.0% | +19.5% | +14.8% |
| Gross profit | $1.85B | $1.86B | $1.89B | $1.98B | $2.00B | $2.06B | $2.29B | $2.30B |
| Gross margin | 71.8% | 72.2% | 73.0% | 72.5% | 70.9% | 69.6% | 74.0% | 73.5% |
| Operating income | $595.0M | $543.0M | $611.0M | $479.0M | $576.0M | $611.0M | $611.0M | $676.0M |
| Operating margin | 23.1% | 21.1% | 23.6% | 17.5% | 20.4% | 20.6% | 19.8% | 21.6% |
| Net income | $634.0M | $679.0M | $499.0M | $364.0M | $632.0M | $536.0M | $512.0M | $550.0M |
| Net margin | 24.6% | 26.3% | 19.3% | 13.3% | 22.4% | 18.1% | 16.6% | 17.5% |
| EPS (diluted) | $1.29 | $1.35 | $1.05 | $0.78 | $1.35 | $1.16 | $1.12 | $1.21 |
| Balance sheet | ||||||||
| Cash and equivalents | $1.59B | $2.43B | $3.03B | $2.07B | $2.42B | $1.87B | $2.89B | $2.31B |
| Total assets | $19.9B | $19.4B | $19.0B | $18.0B | $17.8B | $17.4B | $17.9B | $17.9B |
| Total liabilities | $14.5B | $14.2B | $14.0B | $13.2B | $13.1B | $13.0B | $13.5B | $13.3B |
| Long-term debt | $6.17B | $5.75B | $5.75B | $5.00B | $5.00B | $6.00B | $5.99B | $5.14B |
| Shareholders' equity | $5.42B | $5.16B | $4.83B | $4.62B | $4.72B | $4.48B | $4.41B | $4.67B |
| Cash flow | ||||||||
| Operating cash flow | $755.0M | $677.0M | $755.0M | −$340.0M | $961.0M | $583.0M | $969.0M | $523.0M |
| Capital expenditure | $109.0M | $117.0M | $111.0M | $101.0M | $196.0M | $117.0M | $72.0M | $223.0M |
| Free cash flow | $646.0M | $560.0M | $644.0M | −$441.0M | $765.0M | $466.0M | $897.0M | $300.0M |
| Dividends paid | $131.0M | $128.0M | $134.0M | $134.0M | $132.0M | $131.0M | $139.0M | $138.0M |
| Share buybacks | $755.0M | $911.0M | $615.0M | $624.0M | $626.0M | $635.0M | $486.0M | $323.0M |
From eBay Inc.'s 10-K and 10-Q filings with the SEC; its fiscal year ends in December. Each period shows the latest figure the company has reported for it, including restatements. Net margin is our own calculation from those reported figures (net income ÷ revenue); it is left blank where revenue is zero or missing. † Quarter derived from the company's year-to-date or full-year totals. Filings on SEC EDGAR →
eBay Inc.'s latest reported figures next to the median of the other 46 S&P 500 Consumer Discretionary companies and of the other 502 S&P 500 companies; each median is taken over the companies with a comparable figure (counts in the footnote). A median is the middle value, not an average, so one very large company does not move it.
| Measure | eBay Inc. | Consumer Discretionary (46 other S&P 500 companies) | S&P 500 (502 other companies) |
|---|---|---|---|
| Revenue growth, latest fiscal year | +7.9% | +4.9% | +7.0% |
| Net margin, latest fiscal year | 18.3% | 9.7% | 12.9% |
| Share price change, 1 year | +25.9% | −10.4% | +5.6% |
eBay Inc.: fiscal year ended December 2025, from its 10-K and 10-Q filings with the SEC. Medians computed October 20, 2026 from each company's latest annual filing (fiscal years ending between July 2025 and September 2026) and our price archive. Prices for every company, eBay Inc. included, are the last regular-session prices of October 19, 2026; the 1-year change compares that price with each company's last close on or before October 20, 2025. Net margin and price change are our calculations from reported figures. Each median counts only the companies with a comparable figure (sector / S&P 500): revenue growth 46/496, net margin 46/496, 1-year price change 46/490; the reasons below can overlap. 12 are left out of the price figure because our archive holds no comparable close for them. The S&P 500 price figure is the middle company's change, not the index's return.
eBay Inc. is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. Sales occur either via online auctions or "Buy It Now" instant sales, and the company charges commissions to sellers upon sale. eBay was founded by Pierre Omidyar in September 1995. In 2021, eBay had approximately 17 million global sellers; in 2023, it reported 132 million annual active buyers worldwide and handled $73 billion in transactions, 48% of which were in the United States. In 2023, the company had a take rate of 13.81%.
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