Only 54% of Consumers Trust That Black Friday Discounts Are Lower Than Normal as Promotion Fatigue Grows

BCG's Annual Black Friday Survey Finds 1 in 5 Consumers Actively Distrust Advertised Discounts 22% Plan to Spend Less or Skip Year-End Sales Events Retailer Reputation and Transparent Pricing Rank Among the Highest Factors for Building Consumer Trust; Influencer Recommendations Rank Last...

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