69% of Gen Z Are Not Confident They Could Handle a $500 Purchase Today, Rival Technologies' Emerging Consumer Index Finds

Thin financial cushions and a hopeful outlook are shaping how Gen Z spends, and the Emerging Consumer Index tracks the shift with fresh data every two weeks VANCOUVER, BC, Nov. 12, 2026 /PRNewswire/ -- Almost 70% of Gen Z consumers say they are "somewhat," "slightly" or "not at all"...

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