$339.50
-3.44
(-1.00%)
As of Oct 21, 2026, 3:42 AM EDT
Price history
Today's analyst average
Analyst average over timeIndividual analyst targets
Analyst history starts Apr 15, 2026, the first target we tracked for AAPL.
Key facts
- 52-week range (closes)
- $246.63 – $341.27 Lowest close Mar 30, 2026, highest Oct 13, 2026; 251 daily closes to Oct 13, 2026 from Dalsna Finance's price archive
- Fiscal year ends
- September Fiscal 2025 ended Sep 27, 2025, from SEC filings
- In the S&P 500 since
- Nov 30, 1982 · All S&P 500 changes
- In the Nasdaq-100 since
- its launch in 1985 · All Nasdaq-100 changes
- In the Dow since
- Mar 19, 2015, replacing AT&T (T) · All Dow changes
- Analyst coverage
- 19 open price targets from 15 firms: Bank of America, Evercore ISI, JPMorgan, Morgan Stanley, Baird, Bernstein, Citi, DA Davidson, Goldman Sachs, HSBC, Jefferies, KeyBanc Capital Markets, TD Cowen, UBS, Wedbush Approved targets tracked here; see the analyst section below
Apple Inc. (AAPL) is trading down at $339.50 (-1.00%) on NASDAQ, as of the latest quote. It is a S&P 500 constituent in the Information Technology sector.
Analyst price targets on AAPL
Current price targets from 15 firms average $344, median $365, ranging from $250 to $400 — the average is 1% above the current $340. Each is tracked to its date and scored the same way a member's call is.
- JPMorgan $340 → $360 by Oct 2027 Oct 12, 2026 via Benzinga · JPMorgan's track record
- Morgan Stanley $330 → $355 by Oct 2027 Oct 1, 2026 via Investing.com · Morgan Stanley's track record
- Bernstein $341 → $370 by Sep 2027 Sep 25, 2026 via Investing.com · Bernstein's track record
- UBS $336 → $296 by Sep 2027 Sep 18, 2026 via Investing.com India · UBS's track record
- Evercore ISI $336 → $380 by Sep 2027 Sep 18, 2026 via Investing.com Canada · Evercore ISI's track record
- DA Davidson $325 → $270 by Sep 2027 Sep 2, 2026 via Investing.com India · DA Davidson's track record
- Jefferies $308 → $264 by Aug 2027 Aug 10, 2026 via Seeking Alpha · Jefferies's track record
- Wedbush $313 → $400 by Aug 2027 Aug 7, 2026 via Investing.com · Wedbush's track record
- JPMorgan $309 → $340 by Jul 2027 Jul 31, 2026 via MarketBeat · JPMorgan's track record
- TD Cowen $309 → $400 by Jul 2027 Jul 31, 2026 via MarketBeat · TD Cowen's track record
- Goldman Sachs $337 → $370 by Jul 2027 Jul 27, 2026 via TipRanks · Goldman Sachs's track record
- Baird $333 → $330 by Jul 2027 Jul 24, 2026 via MarketBeat · Baird's track record
Targets published by research firms, extracted from the news, checked against independent reporting, and linked to their source. Where a firm did not state a horizon the target is tracked as 12 months, the industry convention; the rows where the firm set its own horizon are marked. Reported here as facts about what was published — not recommendations from Dalsna Finance, and no firm listed is affiliated with this site.
Apple Inc. revenue & net income history (FY2016–FY2025)
RevenueNet incomeNet margin (right axis, %)
| FY2016Sep 2016 | FY2017Sep 2017 | FY2018Sep 2018 | FY2019Sep 2019 | FY2020Sep 2020 | FY2021Sep 2021 | FY2022Sep 2022 | FY2023Sep 2023 | FY2024Sep 2024 | FY2025Sep 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | $215.6B | $229.2B | $265.6B | $260.2B | $274.5B | $365.8B | $394.3B | $383.3B | $391.0B | $416.2B |
| Growth (year over year) | −7.7% | +6.3% | +15.9% | −2.0% | +5.5% | +33.3% | +7.8% | −2.8% | +2.0% | +6.4% |
| Gross profit | $84.3B | $88.2B | $101.8B | $98.4B | $105.0B | $152.8B | $170.8B | $169.1B | $180.7B | $195.2B |
| Gross margin | 39.1% | 38.5% | 38.3% | 37.8% | 38.2% | 41.8% | 43.3% | 44.1% | 46.2% | 46.9% |
| Operating income | $60.0B | $61.3B | $70.9B | $63.9B | $66.3B | $108.9B | $119.4B | $114.3B | $123.2B | $133.1B |
| Operating margin | 27.8% | 26.8% | 26.7% | 24.6% | 24.1% | 29.8% | 30.3% | 29.8% | 31.5% | 32.0% |
| Net income | $45.7B | $48.4B | $59.5B | $55.3B | $57.4B | $94.7B | $99.8B | $97.0B | $93.7B | $112.0B |
| Net margin | 21.2% | 21.1% | 22.4% | 21.2% | 20.9% | 25.9% | 25.3% | 25.3% | 24.0% | 26.9% |
| EPS (diluted) | $2.08 | $2.30 | $2.98 | $2.97 | $3.28 | $5.61 | $6.11 | $6.13 | $6.08 | $7.46 |
| Balance sheet | ||||||||||
| Cash and equivalents | $20.5B | $20.3B | $25.9B | $48.8B | $38.0B | $34.9B | $23.6B | $30.0B | $29.9B | $35.9B |
| Total assets | $321.7B | $375.3B | $365.7B | $338.5B | $323.9B | $351.0B | $352.8B | $352.6B | $365.0B | $359.2B |
| Total liabilities | $193.4B | $241.3B | $258.6B | $248.0B | $258.5B | $287.9B | $302.1B | $290.4B | $308.0B | $285.5B |
| Long-term debt | $75.4B | $97.2B | $93.7B | $91.8B | $98.7B | $109.1B | $99.0B | $95.3B | $85.8B | $78.3B |
| Shareholders' equity | $128.2B | $134.0B | $107.1B | $90.5B | $65.3B | $63.1B | $50.7B | $62.1B | $57.0B | $73.7B |
| Cash flow | ||||||||||
| Operating cash flow | $66.2B | $64.2B | $77.4B | $69.4B | $80.7B | $104.0B | $122.2B | $110.5B | $118.3B | $111.5B |
| Capital expenditure | $12.7B | $12.5B | $13.3B | $10.5B | $7.31B | $11.1B | $10.7B | $11.0B | $9.45B | $12.7B |
| Free cash flow | $53.5B | $51.8B | $64.1B | $58.9B | $73.4B | $93.0B | $111.4B | $99.6B | $108.8B | $98.8B |
| Dividends paid | $12.2B | $12.8B | $13.7B | $14.1B | $14.1B | $14.5B | $14.8B | $15.0B | $15.2B | $15.4B |
| Share buybacks | $29.7B | $32.9B | $72.7B | $66.9B | $72.4B | $86.0B | $89.4B | $77.5B | $94.9B | $90.7B |
RevenueNet incomeNet margin (right axis, %)
| Q4 FY24†Sep 2024 | Q1 FY25Dec 2024 | Q2 FY25Mar 2025 | Q3 FY25Jun 2025 | Q4 FY25†Sep 2025 | Q1 FY26Dec 2025 | Q2 FY26Mar 2026 | Q3 FY26Jun 2026 | |
|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||
| Revenue | $94.9B | $124.3B | $95.4B | $94.0B | $102.5B | $143.8B | $111.2B | $109.4B |
| Growth (year over year) | +6.1% | +4.0% | +5.1% | +9.6% | +7.9% | +15.7% | +16.6% | +16.4% |
| Gross profit | $43.9B | $58.3B | $44.9B | $43.7B | $48.3B | $69.2B | $54.8B | $54.8B |
| Gross margin | 46.2% | 46.9% | 47.1% | 46.5% | 47.2% | 48.2% | 49.3% | 50.1% |
| Operating income | $29.6B | $42.8B | $29.6B | $28.2B | $32.4B | $50.9B | $35.9B | $35.7B |
| Operating margin | 31.2% | 34.5% | 31.0% | 30.0% | 31.6% | 35.4% | 32.3% | 32.6% |
| Net income | $14.7B | $36.3B | $24.8B | $23.4B | $27.5B | $42.1B | $29.6B | $29.8B |
| Net margin | 15.5% | 29.2% | 26.0% | 24.9% | 26.8% | 29.3% | 26.6% | 27.2% |
| EPS (diluted) | $0.97 | $2.40 | $1.65 | $1.57 | $1.84 | $2.84 | $2.01 | $2.02 |
| Balance sheet | ||||||||
| Cash and equivalents | $29.9B | $30.3B | $28.2B | $36.3B | $35.9B | $45.3B | $45.6B | $39.5B |
| Total assets | $365.0B | $344.1B | $331.2B | $331.5B | $359.2B | $379.3B | $371.1B | $383.3B |
| Total liabilities | $308.0B | $277.3B | $264.4B | $265.7B | $285.5B | $291.1B | $264.6B | $275.7B |
| Long-term debt | $85.8B | $84.0B | $78.6B | $82.4B | $78.3B | $76.7B | $74.4B | $71.3B |
| Shareholders' equity | $57.0B | $66.8B | $66.8B | $65.8B | $73.7B | $88.2B | $106.5B | $107.5B |
| Cash flow | ||||||||
| Operating cash flow | $26.8B | $29.9B | $24.0B | $27.9B | $29.7B | $53.9B | $28.7B | $34.4B |
| Capital expenditure | $2.91B | $2.94B | $3.07B | $3.46B | $3.24B | $2.37B | $1.97B | $2.46B |
| Free cash flow | $23.9B | $27.0B | $20.9B | $24.4B | $26.5B | $51.6B | $26.7B | $31.9B |
| Dividends paid | $3.80B | $3.86B | $3.76B | $3.94B | $3.86B | $3.92B | $3.82B | $4.04B |
| Share buybacks | $25.1B | $23.6B | $25.9B | $21.1B | $20.1B | $24.7B | $12.3B | $25.1B |
From Apple Inc.'s 10-K and 10-Q filings with the SEC; its fiscal year ends in September. Each period shows the latest figure the company has reported for it, including restatements. Net margin is our own calculation from those reported figures (net income ÷ revenue); it is left blank where revenue is zero or missing. † Quarter derived from the company's year-to-date or full-year totals. Filings on SEC EDGAR →
Apple Inc. vs the Information Technology sector and the S&P 500
Apple Inc.'s latest reported figures next to the median of the other 75 S&P 500 Information Technology companies and of the other 502 S&P 500 companies; each median is taken over the companies with a comparable figure (counts in the footnote). A median is the middle value, not an average, so one very large company does not move it.
| Measure | Apple Inc. | Information Technology (75 other S&P 500 companies) | S&P 500 (502 other companies) |
|---|---|---|---|
| Revenue growth, latest fiscal year | +6.4% | +13.8% | +7.0% |
| Net margin, latest fiscal year | 26.9% | 16.5% | 12.9% |
| Dividend per share, latest fiscal year | $1.02 | $2.00 | $2.40 |
| Share price change, 1 year | +29.2% | +12.3% | +6.6% |
Apple Inc.: fiscal year ended September 2025, from its 10-K and 10-Q filings with the SEC. Medians computed October 21, 2026 from each company's latest annual filing (fiscal years ending between July 2025 and September 2026) and our price archive. Prices for every company, Apple Inc. included, are the last regular-session prices of October 20, 2026; the 1-year change compares that price with each company's last close on or before October 21, 2025. Net margin and price change are our calculations from reported figures. Each median counts only the companies with a comparable figure (sector / S&P 500): revenue growth 75/496, net margin 75/496, dividend per share 35/349, 1-year price change 67/488; the reasons below can overlap. 14 are left out of the price figure because our archive holds no comparable close for them; dividend medians are among the 35 sector and 349 S&P 500 companies reporting a per-share dividend. The S&P 500 price figure is the middle company's change, not the index's return.
About Apple Inc.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, and known for consumer electronics, software and online services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. Its current name was adopted in 2007 as the company expanded its focus from computers to consumer electronics. Apple is one of the Big Tech companies.
Source: Wikipedia — Apple Inc.
- Headquarters
- Cupertino, California From SEC filings, Oct 2026
Company profile
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a range of related services. Its product lines are iPhone, Mac, iPad, and Wearables, Home and Accessories (including Apple Watch, AirPods, Apple Vision Pro, Apple TV 4K and HomePod). Its services include advertising, AppleCare, cloud services, digital content such as the App Store, Apple Music and Apple TV, and payment services such as Apple Card and Apple Pay. The company is headquartered at One Apple Park Way in Cupertino, California.
Apple's fiscal year is the 52- or 53-week period that ends on the last Saturday of September, so fiscal 2025 ended on September 27, 2025. In its Form 10-K for fiscal 2025, Apple said it sells directly through its retail and online stores and its direct sales force, and indirectly through cellular network carriers and other resellers; direct and indirect channels accounted for 40% and 60% of net sales in fiscal 2025.
Apple manages its business primarily on a geographic basis, and its five reportable segments are regions: the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. It also reports net sales by category: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.
According to Apple's Form 8-K filed on April 20, 2026 and its Form 8-K/A filed on September 1, 2026, John Ternus, previously Senior Vice President of Hardware Engineering, became Chief Executive Officer and a member of the Board, and Tim Cook moved from Chief Executive Officer to Executive Chair of the Board, effective September 1, 2026. The April filing said Art Levinson, then Chair of the Board, would become Lead Independent Director on that date.
$416,161 million1
Total net sales, fiscal 2025 (year ended September 27, 2025)
$112,010 million1
Net income, fiscal 2025
$7.461
Diluted earnings per share, fiscal 2025
$209,586 million1
iPhone net sales, fiscal 2025
$109,158 million1
Services net sales, fiscal 2025
46.9%1
Total gross margin percentage, fiscal 2025
402 million shares for $89.3 billion1
Common stock repurchased in fiscal 2025
approximately 166,0001
Full-time equivalent employees, September 27, 2025
$109,417 million4
Total net sales, three months ended June 27, 2026
$29,789 million4
Net income, three months ended June 27, 2026
$0.27 per share4
Quarterly cash dividend, as of June 27, 2026
Revenue by fiscal year, as reported in 10-K
| Fiscal year | Revenue (as reported in 10-K) | Reported as | Filed |
|---|---|---|---|
| 2022 | $394,328 million5 | Form 10-K for fiscal 2022 (year ended September 24, 2022), total net sales | Oct 28, 2022 |
| 2023 | $383,285 million6 | Form 10-K for fiscal 2023 (year ended September 30, 2023), total net sales | Nov 3, 2023 |
| 2024 | $391,035 million7 | Form 10-K for fiscal 2024 (year ended September 28, 2024), total net sales | Nov 1, 2024 |
| 2025 | $416,161 million1 | Form 10-K for fiscal 2025 (year ended September 27, 2025), total net sales | Oct 31, 2025 |
Products
iPhone
| Name | Released | What it is |
|---|---|---|
| iPhone 18 Pro and iPhone 18 Pro Max | Sep 18, 2026 | Smartphones announced on September 9, 2026. Apple said pre-orders began September 12, with availability beginning September 18, 2026.8 |
| iPhone Duo | — | Announced on September 9, 2026 as the first foldable iPhone. Not yet on sale as of this profile's check date: Apple said pre-orders begin October 16, with availability beginning October 23, 2026.9 |
| iPhone 17e | Mar 11, 2026 | Announced on March 2, 2026 as an addition to the iPhone 17 lineup. Apple said pre-orders began March 4, with availability starting March 11, 2026.10 |
| iPhone 17 Pro and iPhone 17 Pro Max | Sep 19, 2025 | Part of the iPhone 17 family that Apple debuted at its stores worldwide on September 19, 2025.11 |
| iPhone Air | Sep 19, 2025 | Debuted at Apple Store locations worldwide on September 19, 2025, alongside iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max.11 |
| iPhone 17 | Sep 19, 2025 | Part of the iPhone 17 family that Apple debuted at its stores worldwide on September 19, 2025.11 |
| iPhone 16 and iPhone 16e | — | Listed in the iPhone line in Apple's Form 10-K for fiscal 2025. iPhone is Apple's line of smartphones based on its iOS operating system.1 |
Mac
| Name | Released | What it is |
|---|---|---|
| MacBook Neo | Mar 11, 2026 | An all-new laptop unveiled on March 4, 2026. Apple said pre-orders opened that day, with availability beginning March 11, 2026.12 |
| MacBook Air with M5 | Mar 11, 2026 | Laptop that Apple said customers could shop for in its stores and online starting March 11, 2026.13 |
| MacBook Pro with M5 Pro and M5 Max | Mar 11, 2026 | Laptops that Apple said customers could shop for in its stores and online starting March 11, 2026.13 |
| 14-inch MacBook Pro with M5 | Oct 22, 2025 | Laptop that Apple said was available from October 22, 2025, alongside the new iPad Pro and Apple Vision Pro, all with the M5 chip.14 |
| Mac mini with M6 or M5 Pro | Sep 22, 2026 | Desktop. Apple said the new Mac mini, with M6 or M5 Pro, was available from September 22, 2026.15 |
| Mac Studio with M5 Max or M5 Ultra | Sep 22, 2026 | Desktop. Apple said the new Mac Studio, with M5 Max or M5 Ultra, was available from September 22, 2026.15 |
| iMac | — | Desktop listed in the Mac line in Apple's Form 10-K for fiscal 2025. Mac is Apple's line of personal computers based on its macOS operating system.1 |
| Mac Pro | — | Desktop listed in the Mac line in Apple's Form 10-K for fiscal 2025.1 |
iPad
| Name | Released | What it is |
|---|---|---|
| iPad Pro (11-inch and 13-inch) with M5 | Oct 22, 2025 | Tablets that Apple said were available from October 22, 2025, alongside the 14-inch MacBook Pro and Apple Vision Pro, all with the M5 chip.14 |
| iPad Air with M4 | Mar 11, 2026 | Tablet that Apple said customers could shop for in its stores and online starting March 11, 2026.13 |
| iPad | — | Listed in the iPad line in Apple's Form 10-K for fiscal 2025. iPad is Apple's line of multipurpose tablets based on its iPadOS operating system.1 |
| iPad mini | — | Listed in the iPad line in Apple's Form 10-K for fiscal 2025.1 |
Wearables, Home and Accessories
| Name | Released | What it is |
|---|---|---|
| Apple Watch Series 12 | Sep 18, 2026 | Smartwatch that Apple debuted at its stores worldwide on September 18, 2026.16 |
| Apple Watch Ultra 4 | Sep 18, 2026 | Smartwatch that Apple debuted at its stores worldwide on September 18, 2026.16 |
| Apple Watch SE 3 | Sep 19, 2025 | Smartwatch that Apple debuted at its stores worldwide on September 19, 2025, with Apple Watch Series 11 and Apple Watch Ultra 3.11 |
| AirPods 5 | Sep 18, 2026 | Wireless headphones that Apple debuted at its stores worldwide on September 18, 2026.16 |
| AirPods Pro 3 | Sep 19, 2025 | Wireless headphones that Apple debuted at its stores worldwide on September 19, 2025.11 |
| AirPods Max 2 | — | Wireless headphones announced on March 16, 2026. Apple said U.S. customers could order them from March 25, with arrivals beginning early the following month.17 |
| Beats | — | Beats products are part of Apple's line of wireless headphones, according to its Form 10-K for fiscal 2025.1 |
| Apple Vision Pro with M5 | Oct 22, 2025 | Upgraded with the M5 chip and the Dual Knit Band. Apple said it was available from October 22, 2025, alongside the new iPad Pro and 14-inch MacBook Pro.14 |
| Apple TV 4K | — | Apple's media streaming and gaming device based on its tvOS operating system, listed under Home in its Form 10-K for fiscal 2025.1 |
| HomePod and HomePod mini | — | High-fidelity wireless smart speakers, listed under Home in Apple's Form 10-K for fiscal 2025.1 |
| Accessories | — | Apple-branded and third-party accessories, according to Apple's Form 10-K for fiscal 2025.1 |
Services
| Name | Released | What it is |
|---|---|---|
| Advertising | — | Third-party licensing arrangements and Apple's own advertising platforms, according to its Form 10-K for fiscal 2025.1 |
| AppleCare | — | Fee-based service and support products, giving priority access to Apple technical support and to its authorized service network for repair and replacement, according to the Form 10-K for fiscal 2025.1 |
| Cloud services | — | Services that store customers' content and keep it up to date and available across Apple devices and Windows personal computers, according to Apple's Form 10-K for fiscal 2025.1 |
| App Store | — | Platform for customers to discover and download applications and digital content such as books, music, video, games and podcasts, according to Apple's Form 10-K for fiscal 2025.1 |
| Apple Music | — | Subscription service offering a curated listening experience with on-demand radio stations, according to Apple's Form 10-K for fiscal 2025.1 |
| Apple TV | — | Subscription service offering exclusive original content and live sports, according to Apple's Form 10-K for fiscal 2025.1 |
| Apple Arcade, Apple Fitness+ and Apple News+ | — | Subscription services: a game service, a personalized fitness service, and a news and magazine service, according to Apple's Form 10-K for fiscal 2025.1 |
| Apple Card | — | A co-branded credit card, listed among Apple's payment services in its Form 10-K for fiscal 2025.1 |
| Apple Pay | — | A cashless payment service, listed among Apple's payment services in its Form 10-K for fiscal 2025.1 |
Segments and products
- Americas: Reportable segment covering North and South America. Net sales were $178,353 million and segment operating income was $72,480 million in fiscal 2025.1
- Europe: Reportable segment covering European countries, as well as India, the Middle East and Africa. Net sales were $111,032 million and segment operating income was $47,739 million in fiscal 2025.1
- Greater China: Reportable segment covering China mainland, Hong Kong and Taiwan. Net sales were $64,377 million and segment operating income was $26,917 million in fiscal 2025. Apple says iPhone made up a moderately higher proportion of net sales in Greater China than in its other segments.1
- Japan: Reportable segment. Net sales were $28,703 million and segment operating income was $13,955 million in fiscal 2025.1
- Rest of Asia Pacific: Reportable segment covering Australia, New Zealand and the Asian countries not in Apple's other segments. Net sales were $33,696 million and segment operating income was $14,586 million in fiscal 2025.1
- iPhone: A net sales category, not a reportable segment: Apple's line of smartphones based on iOS. iPhone net sales were $209,586 million in fiscal 2025.1
- Mac: A net sales category, not a reportable segment: laptops (MacBook Air, MacBook Pro) and desktops (iMac, Mac mini, Mac Studio, Mac Pro) based on macOS. Mac net sales were $33,708 million in fiscal 2025.1
- iPad: A net sales category, not a reportable segment: tablets based on iPadOS (iPad Pro, iPad Air, iPad and iPad mini). iPad net sales were $28,023 million in fiscal 2025.1
- Wearables, Home and Accessories: A net sales category, not a reportable segment: Apple Watch, AirPods and Beats, Apple Vision Pro, Apple TV 4K, HomePod and accessories. Net sales were $35,686 million in fiscal 2025.1
- Services: A net sales category, not a reportable segment: advertising, AppleCare, cloud services, digital content and subscriptions (including the App Store), and payment services. Services net sales were $109,158 million in fiscal 2025, with a services gross margin percentage of 75.4%, against 36.8% for products.1
Risks
- Economic conditions: Apple says its operations and performance depend heavily on global and regional economic conditions, and that a downturn can hurt demand for its products and services and strain its suppliers, manufacturers, carriers and other partners.1
- Trade restrictions and tariffs: Sales outside the U.S. are a majority of Apple's net sales, and most of its manufacturing is done by outsourcing partners located mainly in China mainland, India, Japan, South Korea, Taiwan and Vietnam. Apple says tariffs and other trade restrictions can raise its costs, limit the supply of products and materials, and force changes to its supply chain.1
- Competition: Apple describes its markets as highly competitive, with aggressive price cutting, short product life cycles and competitors that imitate its features. It says it has a minority share of the global smartphone, personal computer, tablet and wearables markets.1
- Reliance on outsourcing partners and components: Apple relies on single-source partners for many components and on partners mainly in Asia for final assembly of substantially all of its hardware. Some components come from single or limited sources and can face shortages and price swings.1
- App Store rules, competition law and investigations: Apple has changed iOS, iPadOS, the App Store and Safari in the EU to comply with the Digital Markets Act, and says its compliance plan has been challenged by the European Commission. In the U.S. it is subject to a court order preventing it from charging any commission or fee on certain purchases consumers make, and it faces antitrust lawsuits and investigations in several jurisdictions.1
- Search licensing revenue from Google: Apple earns revenue from licensing arrangements with Google and others to offer their search services on its platforms. It says these arrangements are subject to government proceedings, including remedies a U.S. court ordered after finding that Google violated U.S. antitrust laws. If that order were reversed on appeal, remedies first proposed by the Department of Justice, such as barring Google from offering Apple commercial terms for search distribution, could be imposed and could materially hurt Apple's business.1
- Gross margin pressure: Apple says its net sales and gross margins are subject to volatility and downward pressure from pricing pressure, competition, component and content costs, product mix, exchange rates and tariffs.1
- Share price volatility: Apple says the price of its stock is subject to volatility.1
Frequently asked questions
- What does Apple do?
- According to its Form 10-K for fiscal 2025, Apple designs, manufactures and markets smartphones (iPhone), personal computers (Mac), tablets (iPad), and wearables, home products and accessories (including Apple Watch, AirPods and Apple Vision Pro), and sells related services such as the App Store, AppleCare, cloud services, Apple Music, Apple TV, Apple Card, Apple Pay and advertising.
- What were Apple's net sales in fiscal 2025?
- Apple reported total net sales of $416,161 million for fiscal 2025, the year ended September 27, 2025, in its Form 10-K filed on October 31, 2025. iPhone accounted for $209,586 million and Services for $109,158 million.
- When does Apple's fiscal year end?
- Apple's fiscal year is the 52- or 53-week period ending on the last Saturday of September. Fiscal 2025 ended on September 27, 2025. Fiscal 2025 and 2024 had 52 weeks each, while fiscal 2023 had 53 weeks.
- What segments does Apple report?
- Apple's five reportable segments are geographic: the Americas, Europe (which also includes India, the Middle East and Africa), Greater China, Japan and Rest of Asia Pacific. It also reports net sales by category: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.
- Who is Apple's CEO?
- John Ternus. According to Apple's Form 8-K filed on April 20, 2026 and its Form 8-K/A filed on September 1, 2026, Ternus, previously Senior Vice President of Hardware Engineering, became Chief Executive Officer and a member of the Board effective September 1, 2026, and Tim Cook moved from CEO to Executive Chair of the Board on the same date. The April filing said Art Levinson would become Lead Independent Director on that date.
- What were Apple's net sales in the third quarter of fiscal 2026?
- Apple reported total net sales of $109,417 million and net income of $29,789 million for the three months ended June 27, 2026, in its Form 10-Q filed on July 31, 2026.
- Where is Apple headquartered?
- Apple's principal executive offices are at One Apple Park Way, Cupertino, California, according to its SEC filings.
Sources
- Apple Inc. (SEC filing), Apple Inc. Form 10-K for the fiscal year ended September 27, 2025, Oct 31, 2025
- Apple Inc. (SEC filing), Apple Inc. Form 8-K, Item 5.02: Chief Executive Officer transition (event date April 17, 2026), Apr 20, 2026
- Apple Inc. (SEC filing), Apple Inc. Form 8-K/A (Amendment No. 1), Item 5.02: Chief Executive Officer transition compensation (filed September 1, 2026), Sep 1, 2026
- Apple Inc. (SEC filing), Apple Inc. Form 10-Q for the quarterly period ended June 27, 2026, Jul 31, 2026
- Apple Inc. (SEC filing), Apple Inc. Form 10-K for the fiscal year ended September 24, 2022, Oct 28, 2022
- Apple Inc. (SEC filing), Apple Inc. Form 10-K for the fiscal year ended September 30, 2023, Nov 3, 2023
- Apple Inc. (SEC filing), Apple Inc. Form 10-K for the fiscal year ended September 28, 2024, Nov 1, 2024
- Apple Newsroom, Apple debuts iPhone 18 Pro and iPhone 18 Pro Max, Sep 9, 2026
- Apple Newsroom, Apple unveils iPhone Duo, Sep 9, 2026
- Apple Newsroom, Apple introduces iPhone 17e, Mar 2, 2026
- Apple Newsroom, The next generation of iPhone, Apple Watch, and AirPods Pro arrives in Apple Store locations worldwide, Sep 19, 2025
- Apple Newsroom, Say hello to MacBook Neo, Mar 4, 2026
- Apple Newsroom, MacBook Neo, iPhone 17e, iPad Air with M4, and more are now available, Mar 11, 2026
- Apple Newsroom, New iPad Pro, 14-inch MacBook Pro, and Apple Vision Pro, all powered by M5, are now available, Oct 22, 2025
- Apple Newsroom, The new Mac mini and Mac Studio are available today, Sep 22, 2026
- Apple Newsroom, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 arrive in stores worldwide, Sep 18, 2026
- Apple Newsroom, Apple introduces AirPods Max 2, Mar 16, 2026
Figures last checked against the sources above on . General information, not investment advice.
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