Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers
ATLANTA, Oct. 20, 2026 (GLOBE NEWSWIRE) -- The Southwestern Athletic Conference (SWAC), Triple B Media, and Gray Media today announced a collaboration to simulcast dozens of SWAC athletic events free, over-the-air in addition to the recently announced SWAC TV FAST channel. With the addition of broadcast distribution to the FAST channel, fans will have even greater access to content from SWAC’s 12 member institutions and 18 conference-sponsored sports. Gray Media holds a minority interest in Triple B Media.
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