Booking Holdings $BKNG

Consumer Discretionary · Hotels, Resorts & Cruise Lines · NASDAQ

$165.80
+5.12 (+3.19%)
As of Oct 15, 2026, 10:48 PM EDT
Price history
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Today's analyst average Analyst average over timeIndividual analyst targets Analyst history starts Jul 31, 2026, the first target we tracked for BKNG.

Booking Holdings (BKNG) is trading up at $165.80 (+3.19%) on NASDAQ, as of the latest quote. It is a S&P 500 constituent in the Consumer Discretionary sector.

Analyst price targets on BKNG

Current price targets from 4 firms average $223, median $228, ranging from $190 to $245 — the average is 34% above the current $166. Each is tracked to its date and scored the same way a member's call is.

Targets published by research firms, extracted from the news, checked against independent reporting, and linked to their source. Where a firm did not state a horizon the target is tracked as 12 months, the industry convention; the rows where the firm set its own horizon are marked. Reported here as facts about what was published — not recommendations from Dalsna Finance, and no firm listed is affiliated with this site.

Booking Holdings revenue & net income history (FY2016–FY2025)

RevenueNet incomeNet margin (right axis, %)
$26.9B$13.5B$0FY2016 revenue: $10.7BFY2016 net income: $2.13B · Net margin 19.9%'16FY2017 revenue: $12.7BFY2017 net income: $2.34B · Net margin 18.5%'17FY2018 revenue: $14.5BFY2018 net income: $4.00B · Net margin 27.5%'18FY2019 revenue: $15.1BFY2019 net income: $4.87B · Net margin 32.3%'19FY2020 revenue: $6.80BFY2020 net income: $59.0M · Net margin 0.9%'20FY2021 revenue: $11.0BFY2021 net income: $1.17B · Net margin 10.6%'21FY2022 revenue: $17.1BFY2022 net income: $3.06B · Net margin 17.9%'22FY2023 revenue: $21.4BFY2023 net income: $4.29B · Net margin 20.1%'23FY2024 revenue: $23.7BFY2024 net income: $5.88B · Net margin 24.8%'24FY2025 revenue: $26.9BFY2025 net income: $5.40B · Net margin 20.1%'250%10%20%30%40%FY2016 net margin: 19.9%FY2017 net margin: 18.5%FY2018 net margin: 27.5%FY2019 net margin: 32.3%FY2020 net margin: 0.9%FY2021 net margin: 10.6%FY2022 net margin: 17.9%FY2023 net margin: 20.1%FY2024 net margin: 24.8%FY2025 net margin: 20.1%
Booking Holdings annual financial statements
FY2016Dec 2016FY2017Dec 2017FY2018Dec 2018FY2019Dec 2019FY2020Dec 2020FY2021Dec 2021FY2022Dec 2022FY2023Dec 2023FY2024Dec 2024FY2025Dec 2025
Income statement
Revenue$10.7B$12.7B$14.5B$15.1B$6.80B$11.0B$17.1B$21.4B$23.7B$26.9B
Growth (year over year)+16.5%+18.0%+14.6%+3.7%−54.9%+61.2%+56.0%+25.0%+11.1%+13.4%
Gross profit$10.3B$12.4B————————
Gross margin96.1%98.1%————————
Operating income$2.91B$4.54B$5.34B$5.34B−$631.0M$2.50B$5.10B$5.83B$7.55B$8.82B
Operating margin27.1%35.8%36.8%35.5%−9.3%22.8%29.9%27.3%31.8%32.8%
Net income$2.13B$2.34B$4.00B$4.87B$59.0M$1.17B$3.06B$4.29B$5.88B$5.40B
Net margin19.9%18.5%27.5%32.3%0.9%10.6%17.9%20.1%24.8%20.1%
EPS (diluted)$1.71$1.87$3.33$4.47$0.06$1.13$3.05$4.70$6.91$6.62
Balance sheet
Cash and equivalents$2.08B$2.54B$2.62B$6.31B$10.6B$11.1B$12.2B$12.1B$16.2B$17.2B
Total assets$19.8B$25.5B$22.7B$21.4B$21.9B$23.6B$25.4B$24.3B$27.7B$29.3B
Total liabilities$9.99B$14.2B$13.9B$15.5B$17.0B$17.5B$22.6B$27.1B$31.7B$34.8B
Long-term debt$6.17B$8.81B$8.65B$7.64B$11.0B$8.94B$12.0B$12.2B$14.9B$16.9B
Shareholders' equity$9.82B$11.3B$8.79B$5.93B$4.89B$6.18B$2.78B−$2.74B−$4.02B−$5.58B
Cash flow
Operating cash flow$3.98B$4.66B$5.34B$4.87B$85.0M$2.82B$6.55B$7.34B$8.32B$9.41B
Capital expenditure$220.0M$288.0M$442.0M$368.0M$286.0M$304.0M$368.0M$345.0M$429.0M$322.0M
Free cash flow$3.76B$4.37B$4.90B$4.50B−$201.0M$2.52B$6.19B$7.00B$7.89B$9.09B
Dividends paid——————$0$0$1.17B$1.25B
Share buybacks$1.01B$1.83B$5.97B$8.19B$1.30B$163.0M$6.62B$10.4B$6.51B$6.44B

From Booking Holdings's 10-K and 10-Q filings with the SEC; its fiscal year ends in December. Each period shows the latest figure the company has reported for it, including restatements. Net margin is our own calculation from those reported figures (net income ÷ revenue); it is left blank where revenue is zero or missing. † Quarter derived from the company's year-to-date or full-year totals. Filings on SEC EDGAR →

About Booking Holdings

Booking Holdings Inc. is an American travel technology company based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda, Kayak, Cheapflights, Rentalcars.com, Momondo, and OpenTable. It operates websites in about 40 languages and 200 countries.

Source: Wikipedia — Booking Holdings

Headquarters
Norwalk, Connecticut From SEC filings, Oct 2026

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