Fast-Growing DTC Brand POPVIL Launches ColorSoft™ Activewear Collection

Markets PR Newswire By PR Newswire 14 Oct 2026 14:35 1 min read
Fast-Growing DTC Brand POPVIL Launches ColorSoft™ Activewear Collection

Bringing Its Signature Bold, Color-Forward Swimwear Aesthetic into Workouts and Weekends SHANGHAI, Oct. 14, 2026 /PRNewswire/ -- POPVIL, a swimwear-led women's apparel brand known for bold color blocking and playful contrast, today announced the launch of ColorSoft™, an activewear...

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