Kelley Blue Book Report: Average New-Vehicle Transaction Prices Flirt with All-Time High, Despite Trend Toward More Affordable Product

ATLANTA, Oct. 13, 2026 /PRNewswire/ -- The average transaction prices (ATP) for a new vehicle in the United States increased for the fourth consecutive month in September, according to an analysis by Kelley Blue Book, a Cox Automotive brand. The September average transaction price, or...

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