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Whatnot acquires Shaped to power real-time live shopping recommendations

Tech TechCrunch By Lauren Forristal 15 Jul 2026 17:00 1 min read
Whatnot acquires Shaped to power real-time live shopping recommendations

Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.

Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.

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