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Apple bans home services from its upcoming Maps ads

Tech TechCrunch By Sarah Perez 15 Jul 2026 18:21 1 min read
Apple bans home services from its upcoming Maps ads

Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses like plumbers, electricians, locksmiths, and roofers from advertising on Apple Maps, along with several other sensitive categories, suggesting Apple is taking a more curated approach to these ads.

Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses like plumbers, electricians, locksmiths, and roofers from advertising on Apple Maps, along with several other sensitive categories, suggesting Apple is taking a more curated approach to these ads.

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