Adobe stock has been crushed by AI fears. Now Morgan Stanley has cut its rating to underweight.

Economy MarketWatch By Nora Redmond 21 Jul 2026 10:58 1 min read
Adobe stock has been crushed by AI fears. Now Morgan Stanley has cut its rating to underweight.

Morgan Stanley cut its price target for Adobe by more than a third, citing multiple transitions and the potential for increased competition from artificial-intelligence alternatives.

Covered in this story

What has happened since

  • Adobe Inc. is up 5.1% since this was published, 76 days ago.
  • Morgan Stanley is down 12.1% since this was published, 76 days ago.

Price move measured from the close nearest publication to the latest quote.

Tracked from this story

Morgan Stanley’s $240 target on $ADBE is on the record and being tracked to Jul 2027 (12-month default), scored on the close that day.

Morgan Stanley’s track record →

Analyst targets on Adobe Inc.

Published targets verified against independent reporting and tracked to their dates. Not recommendations from Dalsna Finance.

Call it yourself

No member calls on $ADBE yet. A scorecard is a price target with a date and the working behind it — tracked, settled and scored in public.

Make the first call on Adobe Inc. →

Dalsna Finance is currently tracking 46 stories mentioning Adobe Inc., the earliest published 6 Jul 2026.

Read the full story on MarketWatch → Opens the original article on www.marketwatch.com

Summary aggregated from MarketWatch's public RSS feed. The full reporting belongs to MarketWatch — please read it on their site.