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Anthropic’s newest ad is creeping people out

Tech TechCrunch By Lucas Ropek 14 Jul 2026 19:41 1 min read
Anthropic’s newest ad is creeping people out

Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt — which leans into criticism of AI as a way to make Anthropic seem aware of the responsibility it carries — would appear to be more of the same.

Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt — which leans into criticism of AI as a way to make Anthropic seem aware of the responsibility it carries — would appear to be more of the same.

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