Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Tech CNBC By CNBC 01 Sep 2026 13:40 1 min read
Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.

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