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David Beckham’s health drink startup IM8 takes $1B from General Catalyst’s unusual CVF fund

Tech TechCrunch By Julie Bort 14 Jul 2026 12:30 1 min read
David Beckham’s health drink startup IM8 takes $1B from General Catalyst’s unusual CVF fund

General Catalyst’s Customer Value Fund doesn't make equity investments. It's providing $1 billion for IM8, known for its longevity vitamin drink.

General Catalyst’s Customer Value Fund doesn't make equity investments. It's providing $1 billion for IM8, known for its longevity vitamin drink.

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