Mars Celebrates Evolution of Halloween with Annual Trends Report and Seasonal Treats
Driven by younger generations and the rise of Summerween, Halloween is becoming America's longest seasonal shopping occasion, 2026 Mars report finds Key Takeaways: Culture Over Calendar: Halloween has expanded into a multi-month, consumer-driven season, with 57% of U.S. adults agreeing...
Driven by younger generations and the rise of Summerween, Halloween is becoming America's longest seasonal shopping occasion, 2026 Mars report finds Key Takeaways: Culture Over Calendar: Halloween has expanded into a multi-month, consumer-driven season, with 57% of U.S. adults agreeing...
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