Liberty Mutual Turns Liberty Biberty From Famous Ad Flub Into Its Newest Brand Character
New character expands the company's character-led advertising universe and launches across TV, streaming, social and creator partnerships BOSTON, July 20, 2026 /PRNewswire/ -- Liberty Mutual Insurance today introduced Liberty Biberty™, a new brand character inspired by a familiar phrase...
New character expands the company's character-led advertising universe and launches across TV, streaming, social and creator partnerships BOSTON, July 20, 2026 /PRNewswire/ -- Liberty Mutual Insurance today introduced Liberty Biberty™, a new brand character inspired by a familiar phrase...
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