New Neuroscience Research Challenges Decades-Old Theory Behind Technology Sales Messaging

Markets PR Newswire By PR Newswire 15 Sep 2026 13:09 1 min read
New Neuroscience Research Challenges Decades-Old Theory Behind Technology Sales Messaging

Groundbreaking study from Allego and cognitive neuroscientist Dr. Carmen Simon finds sales messages that remind buyers they can control an outcome boost attention and recall by 31% WALTHAM, Mass., Sept. 15, 2026 /PRNewswire/ -- For nearly 50 years, marketers and sellers have been taught...

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