ABCS Insights Emerges to Lead the Connected Outcomes Era, Backed by $50M and a Leadership Team Drawn From Outcome Measurement's Founding Generation
Former NCSolutions and Nielsen executive Deirdre McFarland joins as CMO, and Thalya Hamilton is promoted to CCO, joining the C-suite team built to define the next era of marketing measurement. NEW YORK, July 14, 2026 /PRNewswire/ -- Measurement can tell marketers what happened. It hasn't...
Former NCSolutions and Nielsen executive Deirdre McFarland joins as CMO, and Thalya Hamilton is promoted to CCO, joining the C-suite team built to define the next era of marketing measurement. NEW YORK, July 14, 2026 /PRNewswire/ -- Measurement can tell marketers what happened. It hasn't...
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