AI Is Making Software Easier to Find and Harder to Buy, According to New G2 Research
Evaluation has overtaken research as the longest stage of the software buying journey. 82% of B2B software buyers sourced software recommendations from an AI chatbot in the last two years. 49% say a CFO vetoed an already-approved software purchase in the last 12 months. 80% say their...
Evaluation has overtaken research as the longest stage of the software buying journey. 82% of B2B software buyers sourced software recommendations from an AI chatbot in the last two years. 49% say a CFO vetoed an already-approved software purchase in the last 12 months. 80% say their...
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