Canadians Show Signs of Financial Improvement but Continue to Feel the Cost-of-Living Squeeze: TransUnion Canada Study
TORONTO, July 22, 2026 (GLOBE NEWSWIRE) -- Canadians are showing modest signs of financial improvement, but affordability pressures continue to shape how they spend, borrow and protect themselves financially, according to TransUnion's (NYSE: TRU) Q2 2026 Canada Consumer Pulse Study. While financial optimism has improved over the past year, with 45% of Canadians surveyed expressing optimism about their household finances over the next 12 months, many households continue to feel financially stre
TORONTO, July 22, 2026 (GLOBE NEWSWIRE) -- Canadians are showing modest signs of financial improvement, but affordability pressures continue to shape how they spend, borrow and protect themselves financially, according to TransUnion's (NYSE: TRU) Q2 2026 Canada Consumer Pulse Study. While financial optimism has improved over the past year, with 45% of Canadians surveyed expressing optimism about their household finances over the next 12 months, many households continue to feel financially stretched. Half (50%) of Canadians surveyed said their income isn't keeping pace with inflation, while 86% ranked inflation among their top three household financial concerns.
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