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Bill Abbott on Five Years of Great American Media -- and Why Focus Wins in a Fragmented Media Market

Markets PR Newswire By PR Newswire 08 Jul 2026 10:00 1 min read
Bill Abbott on Five Years of Great American Media -- and Why Focus Wins in a Fragmented Media Market

NEW YORK, July 8, 2026 /PRNewswire/ -- For the last two decades, the prevailing playbook in media has centered on scale: Build larger entertainment ecosystems capable of serving as many viewers as possible. One of the loudest critiques is that brand has become meaningless among the...

NEW YORK, July 8, 2026 /PRNewswire/ -- For the last two decades, the prevailing playbook in media has centered on scale: Build larger entertainment ecosystems capable of serving as many viewers as possible. One of the loudest critiques is that brand has become meaningless among the...

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