Almost 95% of viral Korean skincare and 'glass skin' TikTok videos contain misleading claims, new study shows

Markets PR Newswire By PR Newswire 29 Sep 2026 22:01 1 min read
Almost 95% of viral Korean skincare and 'glass skin' TikTok videos contain misleading claims, new study shows

VIENNA, Sept. 30, 2026 /PRNewswire/ -- Almost 95% of viral Korean skincare and 'glass skin' TikTok videos contained at least one potentially misleading claim, while basic safety information was largely absent, according to new research presented today at the European Academy of...

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