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World Cup quarter-final expected to generate £500m sales boost for UK economy

Economy The Guardian By Rob Davies and Sarah Butler 11 Jul 2026 07:00 1 min read
World Cup quarter-final expected to generate £500m sales boost for UK economy

As England prepare to take on Norway on Saturday, sales of pints, takeaways and new TVs continue to surge From a cosy Norwegian pub to outdoor fan zones packed with hopeful England football fans, Saturday’s World Cup quarter-final between the two nations is expected to generate a multimillion-pound windfall for venues showing the game. The quarter-finals will collectively generate a near half-billion pound sales increase for the wider UK economy, as fans drink 9.3m pints, order takeaways and spl

As England prepare to take on Norway on Saturday, sales of pints, takeaways and new TVs continue to surge

From a cosy Norwegian pub to outdoor fan zones packed with hopeful England football fans, Saturday’s World Cup quarter-final between the two nations is expected to generate a multimillion-pound windfall for venues showing the game.

The quarter-finals will collectively generate a near half-billion pound sales increase for the wider UK economy, as fans drink 9.3m pints, order takeaways and splash out on new TVs, according to one estimate.

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