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Regular water is no longer enough. Welcome to the corporate gold rush around ‘functional hydration.’

Economy MarketWatch By Bill Peters 11 Jul 2026 12:00 1 min read
Regular water is no longer enough. Welcome to the corporate gold rush around ‘functional hydration.’

Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and “hydrating hot chocolate.”

Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and “hydrating hot chocolate.”

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